BUS 600 - Week 2 Assignment #2 -> competitors doing?

What are the competitors doing?

Jerry Brown (Democrat) and Meg Whitman (republican) these two competitors are running for California Governor – the two candidates are marketing products (themselves) to all Californians.

In order to sell a product, marketing is playing an important role to let the public to know it. The two candidates advertise themselves on every media you can think of, include the internet and social networks. Jerry Brown has much more public service experience than Meg Whitman who is a business woman. She is running the campaign like running a business. She started marketing herself months before Jerry; she has already spent over 119 million of her own money (history high in the US history) on her campaign knowing that spending the money is important for her to win the office. As of now, she is leading Jerry Brown. Jerry Brown has spent much less money on advertisement than Meg Whitman, because he already has his ‘brand’. But sometimes, when a brand name product does not have advertisement for a long time, it will gradually be replaced by a new brand name product. It seems like people will forget about a product if they don’t frequency see and hear about it. Spending money on advertising (marketing) a product is so important to a business especially if it is a new product.